About 300 miles northeast of the AVN studio, in the desert suburbs of Las Vegas, Ariana girl, is returning to camming in a big way after a short stint in hardcore porn. Marie, also a former Penthouse Pet, and her husband, Jack Spade, a retired adult performer, are building an empire around her good-girl-gone-bad brand. Their large, stucco home in a palm-tree-lined gated community is kitted out with a series of always-on cameras that give her fans 24-hour access to her most private moments.
As Marie gives me a tour of their home, which she proudly says she’s decorated almost exclusively with furniture from Ross, I can’t help but be reminded of Jennicam, and how simple her always-on streaming experiment now seems. Like today’s most successful social media influencers, Marie isn’t just a personality — she’s a holistic brand selling connection to an otherwise inaccessible lifestyle.
„I still shoot movies — adult film — I webcam, I feature dance, we have a cam house here in Vegas, which is our house,“ she says. „And that’s pretty much the main stuff, but it comes with a bunch of other things here and there. You know, like custom videos and just all that. It’s crazy. Like I can’t even sometimes. I don’t even know what I did yesterday because of how much we do.“
Holland says she loves it „because it gives so many more girls so many more opportunities to do what they want with their bodies
Camming offers a nearly endless supply of revenue streams. Models are only limited by their own inhibitions, time and motivation. In addition to adult films, Marie regularly performs at strip clubs as a feature dancer, solicits gifts from fans via an Amazon wish list and records videos scripted and commissioned by her fans. During our visit, she and Spade will also take a 
break to entertain a pitch for a reality television show.
As cam models go, Marie is as close as you can get to a bona fide star. She admits that her time in adult films set the stage for the success that she’s experienced, but it also cemented her audience’s expectations.
„I can’t compare myself to the regular cam models that haven’t done adult films,“ she says. „My guys are gonna expect me to do something more crazy than a girl playing video games or something. Like I’m not going to make any money from a guy that’s watched my scenes just playing a video game.“
From the early days of Jennicam, webcamming has been as much about the promise of the eventual money shot as it has been about all of the moments in between. With the tools of production in the hands of the models, they decide what those moments look like. „
Models can be as hardcore or reserved as they want, but everyone I’ve spoken with says it’s all about giving your fans what they want, and, according to Cox, that’s not always an orgasm.
I’ve created my own little community within this giant community
„The majority of it’s just interaction and talking and people spilling their guts to each other. It’s just like psychotherapy, digital psychotherapy.“
„Eighty percent of it is interactivity — if we’re talking about hardcore cams — the final 10 percent is where there’s actually something sexual that happens,“ Cox says. „The majority of it’s just interaction and talking and people spilling their guts to each other. It’s just like psychotherapy, digital psychotherapy. I literally used to watch the numbers and watch these people consume the amount they would consume, and it wasn’t anything more than just internet companionship. Like, ‚Hey, let’s press play on this movie at the same time on YouTube and watch it together.‘ Play. Press pause. ‚You want to order a pizza? Let’s get a pizza going.‘ Pause. Order a pizza. ‚Pizza’s here! Let’s eat pizza.‘